Micro small and medium enterprises pdf

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Vishal Malneedy. Yafedinda Alma Khoirunnisa. Abhishek Raj. Joanna Grace Allasco. Kenth Cervantes. Rifqi Azzahid. With this technique, it can be rated real statistical research model to test hypotheses on every track relationship. The results show that variable to variable external factors of competitiveness significantly positive coefficient lines, while at the variable internal factors known to have no significant effect on the competitiveness of the path coefficient of 0.

Internal factors which include the type of products, availability of products at other outlets, promo attract buyers, the number of employees, increase profits, and financial planning has the indicator value is below 0.

Similarly, the external factors are also variables that need to be reduced ie suppliers, raw material availability, government policies, market facilities, ease of licensing, production capacity, the role of banks and the price is competitive because it has the indicator value is below 0.

On competitiveness, there are variables that do not reflect the competitiveness of the latent variable that is a new customer, raw material and legal materials. The indicators that reflect internal factors are comprised of product quality, product availability, quality raw materials, use of technology, improved technology, bonuses, supervision of employees, and competence of employees, where all indicators have had a value above 0 , 7 and that has the highest value is the quality of the product 0.

Similarly indicators that reflect external factors consist only of product excellence, the location of the company, payment systems, the number of customers and the bargaining power of suppliers who also have a value above 0. Competitiveness indicators that have a value of more than 0. The hypothesis states that external factors affect the competitiveness, as shown by the original estimate sample t-test with 4, The coefficient of variable external factors of competitiveness This shows when external factors increases the value of the unit, it will increase the competitiveness variables The external factors are the hallmarks of products, company location, payment systems, the number of customers and the bargaining power of suppliers.

The coefficient of variable internal factors of competitiveness 0. This means if the value of internal factors increase the unit will increase the competitiveness of variables 0.

Based on the analysis of this research model using PLS, from initial model to include all indicators Fig 5 there are indicators that were considered not as latent variables, therefore carried reduction indicators. In Fig 22, obtained a research model that has made the reduction of indicators to obtain the best model, besides artifacts research model t-test to determine the significance of the effect of exogenous variables on the endogenous presented in Fig 6.

Variables that are not less important in the development of food SMEs in Surabaya is variable competitiveness. On competitiveness variables, indicators that reflect is sequentially is a new customer 0. Food SMEs must have the ability to be able to enter the market both nationally and internationally and the ability to survive. If the food product is able to survive in the market, the product is able to survive on the food industry and are ready to compete.

According to Porter , competitiveness identified with productivity, where the level of output produced for each unit of input used. In this case the advantage of MSMEs food that is in terms of products, customers and marketing area. Excellence products produced by MSMEs Surabaya, the availability of food products and food products which are competitive, such as processed fish products and a sauce that is characteristic of food product in Surabaya.

In terms of customers can be seen from the new subscriber stout thus increasing the number of subscribers. In addition, the specific sauce can be developed in a variety of products and packaging, are able to market their products on the territory of the country other than the areas in the country. This is an advantage Surabaya food SMEs competitiveness. From the research hypothesis which states that external factors affect the competitiveness, it appears that the effect of variable external factors significantly affect competitiveness original sample estimate , 2.

The coefficient between the variables of external factors on the competitiveness of The indicators reflects that variable externals are indicators of product excellence , the location of company , payment systems , training and market facilities Diagram of t- value relationships between variables in Surabaya Food products produced by SMEs in Surabaya is very varied.

Of chili products, cookies, pudding, chocolate, frozen tuna, processed beef, durian ice cream, and processed fish. Most products using raw materials from Surabaya and surrounding areas. Potential is what makes food products into products that are superior compared to food products produced in other areas.

This makes their food products Surabaya has a distinctive characteristic of the present and able to compete with the many food products on the market. Food SMEs in several sub-districts in the city of Surabaya. It is easier for SMEs to access food transportation are able to market more easily.

Consumers in this case the distributor or agent can easily reach a production of these food products. This condition is an opportunity for SMEs food in Surabaya to continue to grow with the competition in the business world of food.

Besides the development of SMEs in the management of food is influenced by management, especially the payment system. As previously explained that the purchase of the product by the consumer can be made directly to SMEs food during the show, or purchase at retail and reservations if outside Surabaya area, with the direct payment system.

This payment system is a food SMEs opportunities to continuously improve the production process because it is not constrained by current payment system.

The training provided by the goverrment both by the Department of Cooperatives and SMEs in Surabaya, East Java Province level provides an opportunity for SMEs food in order to increase knowledge about the product packaging, product innovation, marketing. It is an opportunity for SMEs in the food product development and management of its business, so the food will continue to grow SMEs face competition both in the domestic or foreign MEA. In addition to training, the local government, the city of Surabaya and East Java Province also facilitate a food product marketing SMEs.

The government often hold exhibitions in the city of Surabaya and outside the city of Surabaya, involving food SMEs in the activities of a large city of Surabaya Culinary Festival, Day of Cooperatives. This opportunity is very useful for food SMEs in marketing their products, so that the availability of the product can be marketed continuously, the impact will be to promote the SME food. At the variable internal factors on the performance, it can be seen that there is no significant effect of variable internal factors for competitiveness original sample estimate 0.

The coefficient between variable factors internal to the competitiveness of 0. In other words, if the value of internal factors increase the unit will increase the competitiveness of the variable of 0. The indicators reflect variable internal factors are indicators of quality of product 0, , product availability.

Competitive advantages can only be achieved if a product can be managed properly. Good quality products resulting from the production process in accordance with established standards and are manufactured from quality raw materials and adequate technology.

Surabaya food SMEs can meet customer satisfaction if it can supply food product quality and availability are met continuously. The role of human resources as an asset is a significant requirement in food MSMEs. The number of employees in the process of Production and has fulfilled a decent competence will make the production process runs effectively and efficiently, so that the product can be resolved in a timely and quality products can be guaranteed.

Factors that are not that important in the development of food SMEs are financial management. Food SMEs should be able to manage your finances well, through simple bookkeeping. The hope can be separated between and for household use and for subsequent business management. Variables on external factors shows that the factors that are important to improve competitiveness is its location, suppliers, and the role of government.

Meanwhile, internal factors are not significantly influence competitiveness, however, there are internal variables that need to be considered is the variation of product quality and product availability.

SMEs in Palembang on external factors have a significant effect on competitiveness, but internal factors do not have any real effect on competitiveness. Surabaya food SMEs competitiveness, reflected in the form of new customers, availability of products, products that can compete, the number of customers who are more and more extensive marketing areas. As for the external factors that affect the benefits of the product, the location of the company, payment systems, training and market facilities.

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Journal of Business Venturing 17 , pp. Related Papers.